May 2014

Sanovi Enables Partners to Drive Business Continuity and Cloud Recovery Solutions

Sanovi Enables Partners to Drive Business Continuity and Cloud Recovery Solutions


Software Company grows partner opportunities for enterprise business continuity and IT recovery


SUNNYVALE, Calif. – June 4, 2014 – Sanovi [], Gartner ‘Cool Vendor’ and leading provider of business continuity and cloud recovery software, today announced the launch of its new partner opportunities program to drive the global adoption of its business continuity and cloud recovery solutions in private, public and hybrid cloud deployments.


The new partner program enables Sanovi partners to quickly and easily open up new revenue-generating opportunities in enterprise, as well as SME business continuity and IT recovery. With no upfront costs nor need to invest in additional staff, Sanovi partners enjoy protected leads and margins that far exceed industry standards. Joint market-development funds (MDF) and marketing opportunities—with sales enablement materials and tools to drive market demand and awareness—are other benefits built in to the program. Training and support are other key components of the partner program. Partners can also leverage Sanovi’ s world-class R&D infrastructure, as well as demo set-ups, to accelerate their porting and go-to-market cycles.


The Sanovi Partner program progression and benefits are highlighted below:


–       On-Boarding: Signing the partnership agreement gives immediate access to Sanovi’ s comprehensive partner portal, with enablement documentations, technical specifications and demo videos. This stage also has built-in extensive sales and technical trainings.

–       Sales and marketing: MDF allocations are done and co-marketing activities get kick-started as part of building a joint funnel. Co-branded sales collateral, marketing programs across various media, and field engagements are highlights of this stage.

–       Field and technical interlock: Customer case studies, evaluation licenses and telephonic technical sales-support are activated.

–       Post-sales support: In-depth product training on feature additions and new releases, and 24/7 email and telephonic support facilities which partners can access are incorporated as part of the partner program. Access to Sanovi labs and demo set-ups accelerate engagements.


“The growth of hybrid enterprise IT, as well as increased adoption of cloud and converged infrastructure models, is creating many new deployment opportunities for partners to fulfill. The expanded offerings portfolio from Sanovi also helps partners address gaps in business continuity and IT recovery,” said Chandra Sekhar Pulamarasetti, founder and CEO of Sanovi Technologies. “For example, we are looking at partners to promote our new application defined continuity (ADC) technology which provides true business continuity management for Flexpod cloud deployments.”


“Sanovi’s integration into UCS Director, NetApp SnapMirror and SnapManager suites takes the very complex task of application BC/DR across both physical and virtual infrastructures and simplifies it down to an intuitive, repeatable catalog item in the UCS Director self-service portal. This provides immense value to Sanovi partners as they can now address complex BC/DR related challenges posed by their customers with ease by leveraging the Sanovi software solution offerings,” said Keith Barto, president and CEO of Immersive Partner Solutions.


Sanovi solutions work across physical, virtual and converged infrastructures to provide true recovery and business continuity for critical applications running in public, private and hybrid clouds. They allow cloud and managed service providers to offer self-service based recovery-as-a-service (RaaS) from on-premise to cloud set-up, using converged infrastructure or off-the-shelf hardware. System integrators and value-added resellers can now provide fully automated business continuity for all enterprise applications at the push of a button.


About Sanovi

Sanovi provides business continuity and IT recovery solutions employing itsinnovative application defined continuity (ADC) technology for tier-1 and tier-2 workloads across physical, virtual and cloud infrastructures. Sanovi has over 120 customers, including service providers and multi-billion-dollar enterprises across vertical industries. Gartner’s 2013 Hype Cycle report on BCP/DR calls out Sanovi’s software as the recovery management solution for heterogeneous platforms. Sanovi is a Red Herring Global 100 award 2013 winner. Sanovi’s offerings include enterprise DRM and cloud continuity software products. For more information, please contact