November 2012

Data Centre Market 2013

Ovum predicts the corporate data centre will remain the IT power-house in 2013

London, 19 November 2012 – The sustainable data centre market will see accelerated growth in 2013 as it becomes more focused on cost-savings, and provides more efficient internal IT delivery methods such as virtualization, software-defined networks (SDNs) and the use of converged infrastructure solutions (so-called cloud-in-a-box), says the global analyst firm, Ovum.

In a new report*, the independent technology analyst firm states that organizations are looking at getting the best value from their investments, and in 2013 they will therefore be more driven by the desire to reduce costs and improve sustainability.

Roy Illsley, Ovum Principal Analyst and author of the report, says: “Due to the rise of the data centre infrastructure management (DCIM) market, now referred to as IT financial management, closely linked to the cost and availability of energy, the role of chief sustainability office (CSO) will become more commonplace in organizations.”

Although a small market, DCIM will become more widely used in 2013, as its initial drives will be based on costs linked to energy and change.

Illsley adds: “As organizations look more into cost-saving, energy represents a huge percentage of the cost base.”

Development and operations (DevOps) will also be part of sustainable IT in 2013. As a broad topic, the movement needs organizations to adopt strong governance capabilities that mandate the adoption of agile processes for business benefit to ensure that best practices are followed across the development lifecycle.

Other trends to watch in 2013 will be the complete virtualization of all layers in the data centre from the database, to the storage, out to the user, which will also drive the need for greater automation technologies and the associated orchestration layer. For enterprises, the trend will focus more on sustainable IT and in particular DCIM and DevOPs. The bring-your-own-technology (BYOT) movement will become more of a reality between 2013/2014, and the mobile policies for corporate use and the growth of smartphones will be combined to provide a path for increased adoption by employees.

For vendors, 2013 looks set to see wider adoption of automation technologies because CIOs will have to deliver the same or more services at reduced cost.

The hype surrounding cloud computing can lead some organizations to predict the end of the internal data centre, but Ovum considers that it is too early to make such bold statements. For many organizations, the question of workload classification remains a difficult issue, and the default position is to keep it on-premise. But even if the workloads are fully understood in terms of risk, cost, and value, the ability to move them is the Achilles heel of current technologies.

“This scenario is highly unlikely to change unless workloads between cloud technologies become truly portable in 2013 or security and privacy concerns evaporate,” concludes Illsey.

* 2013 Trends to Watch: Data Center Technology

For further information please contact Claire Booty on +44 (0) 20 7017 7916, or email


Jointly awarded IIAR Global Analyst of the Year 2012, Ovum provides clients with independent and objective analysis that enables them to make better business and technology decisions. Its research draws upon over 400,000 interviews each year with business and technology, telecoms and sourcing decision-makers, giving Ovum and its clients unparalleled insight, not only into business requirements but also the technology that organizations must support. Ovum is an Informa business.