March 2012

ITEX 2012

ITEX 2012: Your Business Depends On It

By Sand Sinclair, imageSource

Good trade shows afford dealers a real chance to meet key industry players and find business-altering solutions all in one venue, over a short period of time. As ITEX is just around the corner, get ready to find real-world advice on how to make the most intelligent purchasing decisions, how to implement the best business solutions, find programs to initiate for more growth, and importantly, how to avoid costly business mistakes.

Back in Las Vegas for its 12th show, the annual ITEX Expo & Conference remains the largest and most comprehensive source for providing quality solutions and networking opportunities to dealers, resellers, distributors, manufacturers, VARs and vendors. Each year those in the channel depend on ITEX to bring them the most credible strategies and methodologies through timely education tracks and a quality exhibit hall, to find products or partners, to revamp their business. With the economy still challenging today’s and future business models, the need for new information to thrive and build on becomes paramount. And – when you can find it housed at one large venue for the taking, all the better.

Once again, the ITEX agenda will deliver mega-watt information to light the way for organizations who want to widen their scope of knowledge on the newest found products, programs, service and supplies, such as on understanding the Cloud, the opportunities in Managed Services, where MPS is headed, how the latest software programs and document management methods are shaping up, and of course, how to sell, market, and promote it all to help providers reposition their business models, magnifying profits.

Tool Packed Power Hours
Dedicated education tracks will offer the power tools, latest ideas and training on how to implement strategies based on the topic of each session. From essential sessions like “MPS start up” to comprehensive dealer panels on print profitability, the classes give viable direction on a variety of topics.

Want to learn how to reposition your company or what market to best grow your business? Register for: Want to Grow Yet Unsure Where to Invest? Copier Market, MPS, MNS? Or if you’re hesitant to enter the IT space, sign up for: Dive into IT Services without Getting Wet, or MNS: Entry to the Cloud. How about learning more from a panel of peers on: Pricing Print for Profitability, or get the scoop on: Is Anyone Guarding Your Color Profitability? If it’s service you’re after, how about getting informed on: Should Service Technicians Sell?

Pre-Conference Workshops
Kicking off the day before the general show, for attendees who want to thoroughly deep dive into selected topics, ITEX provides the opportunity. These 4-hour workshops deliver in three critical areas:

1. How to Sell & Market Cloud Solutions: CompTIA Cloud Workshop
2. 12 Critical Steps to Evolve Your Sales Model to Meet Today’s Business Climate
3. New Trends in Technology: Moving Beyond MPS

MPS Strategy Forum
When it comes to managed print services, launching or reinforcing a good MPS program requires commitment, training, and credible education to assist you in identifying and applying the best resources to accelerate this growth initiative. In the MPS Strategy Forum, today’s leading print experts share actionable formulas and strategies that not only help you close print management contracts, but give you the roadmap on how to identify, sell, monitor, measure, train, apply, service, finance and leverage MPS for higher profits.

Managed Services Pavilion
Always ahead of its time, ITEX began a push to provide managed services information within its general sessions throughout its past shows and now spotlights a Managed Services Pavilion for additional impact. The managed services opportunity represents for many, the “right time, right place” opportunity to expand their business further as several market factors have come together to make the timing a natural next-step for them. Quality presenters will offer key information on this market opportunity.

The office technology industry, especially small to medium size solution providers (SMBs), are now dealing with a growing groundswell between the converging worlds of print and IT, causing a shift in the way providers address business today. Our Keynote Panel of industry experts and innovators will shed light on how the industry is moving to a “Managed Services” perspective – as the converging worlds of IT providers and copier dealers collide – and more importantly, how there are options that will work to your advantage, and that are profitable. Don’t miss the opportunity to hear how.

Exhibit Floor
The Expo floor will offer hundreds of companies bringing together the people, products, solutions and technologies to build profitable results. Sponsors include: Digital Gateway, DealerSiteBuilder, Densigraphix, DocuWare, FMAudit, Intronis, and MSE. A new addition for 2012 is the Managed Services Pavilion showcasing the industry’s leading providers including: Intronis; Collabrance, a GreatAmerica Leasing Corporation company; N-Able Technologies; ITBundle: LabTech Software; and ConnectWise, with more to come.

Advance savings rates are available now. Register early to save. For the complete ITEX 2012 agenda and registration information, visit

About the Author:
Sand Sinclair is Editor-in-Chief for imageSource Magazine and the Conference Director of ITEX National Expo & Conference.