How does the/ Merger Affect You?
By Glenn Murer, Atlantel Inc.
‘s customers and more especially those from Enterprise Solutions (NES) have been anxiously awaiting ‘s corporate integration plans. The good news is IP Office and BCM will continue to be sold while further develops plans to converge these systems into their hybrid IP offering, IP Office. states it will combine features, interfaces and phones with IP Office to “create a richer solution with strong investment protection benefits”.
has quickly laid out a comprehensive investment protection plan for legacy customers ensuring six years of support following the date a system is sold. The swiftness of completing these tasks is commendable and demonstrates that ‘s “Protect, Extend, Grow” strategy is not a bait and switch tactic. As announced at the Denver 2010 Global Connect Art of Evolution Conference, where for the first time and users from InAAU, INNUA and INSIGHT100 came together for official merger news, support will continue for current phones and clients, following normal lifecycles.
Rebranding of sometechnology is already in the works. Following are the details of ‘s plans for the future:
- IP Office and Aura products will stay in the current product lineup.
- CS1000 will continue with at least 2 more software releases.
- BCM will have one additional software release and will continue to be supported for 6 years.
- Meridian Option PBX has reached its end of life.
- I2002 and I2004 IP phones will be discontinued.
- Series 1100 & 1200 IP telephones will continue to be manufactured and will be supported by Aura Session Manager and IP Office (2011).
- Some Norstar Digital telephones will work with future IP Office releases (2010).
- Norstar MICS and CICS will no longer be manufactured after October 2010.
boasts of Global Market Leadership with 33% of the Unified Communications market share worldwide. Over 10 million business users leverage solutions everyday including 90% of the US Fortune 500 companies.
The competition is on their toes.and Siemens bid for NES last year only to be outbid by . The new combined / with its 20,000 worldwide employees and over 10,000 channel partners will be a force to be reckoned with. The post-merger will likely be better suited for a long term battle with Worldwide with the opportunity to increase their North American market share.
With the combined strengths ofand , the new should be a compelling force never before seen in the telecom Industry. Collectively, they have a large and loyal customer base with a strong channel centric go-to-market model. With added expertise and the ability to increase investment, innovation announcements are expected to be forthcoming at an accelerated rate. Expect to see a model for growth including improved sales productivity, more market and product coverage and a promise of improved Customer Satisfaction. They are also planning on making SIP a core component of their new business model through their product line Aura Telephony Systems.
How does this directly affect you?
New but discontinued items will continue to be available through many suppliers who have stockpiled product, extending availability for several months after the last manufacture date. If history repeats, secondary market suppliers will meet all of the needs of end-users by providing discontinued items with refurbished gear.and users should not fear any lack of product availability or support. While many customers may prefer to buy new, there’s not really a sacrifice when buying refurbished gear if bought from a quality vendor. The word “refurbished” has many different interpretations with quality variations from reseller to reseller so find one you know and trust. Warranty and technical support are almost always a factor in the price you’ll pay. Bargain suppliers generally offer little or no support along with inferior warranties. Atlantel will continue to refurbish, sell, repair and technically support these discontinued and products for many years to come. With 19 years history as an industry leader, we’ll be there for you.
Food for Thought . . .
Over the past decade,has manufactured products superior to in both reliability and quality. Many readers will recall major issues with certain Partner ACS control unit releases as well as the Partner Series II telephones plagued with a switch-hook problem. sets are more rugged, look and feel more substantial and are considered bulletproof by many. sets, while somewhat flimsy, are better styled with a more appealing ergonomic design. Let’s hope ‘s design team uses ‘s manufacturing resources. Let’s also hope for more user-friendly functionality. As a user on a BCM 400, it’s frustrating when, while on a call and another comes in, the caller ID shows the new caller ID for a few seconds and then reverts to display the original caller’s ID, as if I again need to be shown with whom I am speaking. It’s dozens of little conveniences like these, or the lack thereof, that makes a system well-loved or much-disliked. For to maintain market share long-term, they would be well advised to apply common sense when designing features and also to understand the way users access and interface these features. Focus groups comprised of / salespeople and installers along with business owners could no doubt provide invaluable feedback – because engineers don’t always think like the rest of us. , why don’t you “reach out and touch someone”. You’ll be rewarded with the feedback.
Glenn Murer is the owner of Atlantel, Inc. http://atlantel.net